Travel Information

13th Annual SoFiE Conference. Hosted by University of California, San Diego's Rady School of Management

Transportation Information

UBER/LYFT to the Rady School of Management:

Please use the address: 5 Scholars Drive North, La Jolla, CA 92093

(Do NOT let the driver use the address — 9500 Gilman Drive.  It will take you to the other side of campus)


PLEASE NOTE: Parking will be extremely limited.

We strongly recommend carpooling, ride-sharing, or using public transportation.

There will be absolutely no parking available for the pre-conference, on June 14th. June 14 is campus wide graduation day for UCSD.  Transportation and parking will be impacted beginning Friday, June 12, due to Commencement 2020 ceremonies and move-out activities.

A link to parking, directions, and a map is located here. Please make sure you purchase a parking permit in the lot you choose, as parking on our campus is not free.

The Rady School cannot be responsible for vehicles that are ticketed for failure to obtain a required parking permit, parking in an incorrect space or improper placement of the permit.


Useful Information

What To Do When You Are Here

A little local history to get you ready for your trip

The city of San Diego was founded in 1769 and it was the first European settlement in what is now California. This alone makes San Diego an historic location. First of all, San Diego was part of the Spanish Empire, then it was part of Mexico and now it is part of the U.S. This rich mix of history and culture means that San Diego is a fantastic mix of cultures, too, from the magnificent colonial architecture to picturesque locations such as Balboa Park.

What to see and do in San Diego

If you just want to relax in San Diego, it is highly recommended that you simply head down to one of the glorious beaches where you can swim, sail, snorkel, surf and sunbathe to your heart’s content. Fancy some culture? One of the key attractions in the city is the USS Midway Museum, which is housed in the USS Midway, floating in San Diego’s harbor. The elegant gardens of Balboa Park cover over 1, 200 acres and are also the home to no less than 17 museums as well as the city’s zoo, which is a fantastically family friendly place to spend the afternoon. If you love shopping, the Seaport Village is a great waterside shopping complex, featuring fountains, relaxing bars and restaurants and gorgeous parks complete with fountains. If you want to spend a romantic evening, moreover, one great option is to head down to Lorna Point where you can watch the breakers flurrying across the rugged coastline and see the lights of the lighthouse warning distant ships. And San Diego is home to the World Famous San Diego Zoo.

We have good news for foodies visiting San Diego

Much of the classic restaurant food in San Diego is inspired by Mexican cuisine. Expect plenty of scrumptious carne asada, cooling guacamole, tacos, burritos and more. Traditional U.S. burger and pizza joints can also be found here, as well as an amazing variety of healthy restaurants (acai bowls are a big specialty in many eateries in the city). As San Diego is located on the coastline, seafood also features prominently in the array of local cuisine. From lobster to crab cakes, it’s all here in San Diego. This arguably is one of the best cities in the U.S. for seafood connoisseurs to visit as there are numerous seafood based restaurants to choose from here. Alternatively visit the city’s renowned Seafood Market and grab some fresh oysters or perhaps some freshly caught fish to cook for yourself.


ESTA or a U.S. visa for San Diego?

When planning your trip to San Diego, it is well possible you get a little confused about the kind of travel document you need to obtain. Rules and requirements can change rapidly, especially with the current administration, and it is easy to get lost. Here we will review the difference between ESTA and visa for San Diego. The first variable to consider is the total duration of your overseas stay. Registering for ESTA (or Electronic System for Travel Authorization) is possible only for tourism, transit, medical and business trips of up to 90 days. If your plan is to spend more time on American soil, and particularly San Diego, you will have to apply for the right visa. An ESTA application also requires you to hold an e-passport, complete with a special electronic chip which contains machine-readable information. In contrast, you can obtain a regular U.S. visa with any type of passport.

ESTA and visa application procedures

Another important difference between ESTA and visa for San Diego is the application procedure. The ESTA application takes place entirely online and can be completed up to a few days in advance of your trip. The fee is considerably smaller, and you know whether your application has been approved instantly. A U.S. visa application, on the other hand, carries a significantly higher time investment. It requires your physical presence for an interview at a U.S. embassy or consulate. Booking an appointment can be challenging, and the next free slot may be weeks or even months away. Once at the mission, you are likely to face at least a few hours of waiting, higher processing fees, a visa interview, and an additional waiting period until your application is approved and your visa – issued. Therefore, if you qualify for ESTA, it is clearly the better choice.



It’s a good idea to use a credit card when you travel, so you don’t have to carry around so much cash. One strategy is to use your credit card for large purchases (your hotel, expensive attractions, etc.) and pay cash for the smaller, day-to-day expenses. While many credit cards charge a 2% to 3% foreign transaction fee when used overseas, there are plenty of cards that waive these fees. If you are a frequent traveler, it’s probably in your best interest to consider getting one of these zero-foreign-transaction-fee cards.

Many places advertise “no-fee” currency exchange, but keep in mind this doesn’t necessarily mean you’ll get a good exchange rate. If you are changing a small amount of currency, a poor rate won’t make a big difference. It will, however, if you have lots of money to convert.

No matter where you go to exchange currency in San Diego, be sure to ask “if I hand you X amount of this currency, how much of that currency will you give me?” before you make a transaction. That way, you’ll know exactly what you’re getting after the exchange rate, stated fees and any hidden fees are taken into account. You can download a currency converting app (such as XE Currency or GlobeConvert) to help you figure out if you’re getting a good deal. With these apps, you type in the amount you want to exchange, and the app calculates how much of the “new” currency you can buy at today’s rates.

La Jolla Weather

SoFiE 2020 Sponsors: